New Orleans’ food, music and cultural traditions make us unique.
But it is our community’s entrepreneurial spirit that has made our region thrive.
The innovation and flexibility of local start-ups and businesses reinventing themselves has been chronicled both in national publications and on the pages of The Times-Picayune and on NOLA.com.
It is also reflected in the birth of NOLA Media Group and Advance Central Services Louisiana. Together, the two companies make up the largest news-gathering and publishing operation in South Louisiana.
NOLA Media Group encompasses NOLA.com and The Times-Picayune, both supported by the same trusted news staff and creative ad teams. We are a digitally focused news organization that produces three substantial newspapers a week and a website that offers up-to-the-minute coverage of what’s happening around our community and the world.
Advance Central Services Louisiana provides production, distribution, purchasing, accounting, circulation and technology assistance to NOLA Media Group.
Focusing on a digital future, in addition to publishing a newspaper, offers significant opportunities to serve our audience and our community. It provides flexibility in content delivery and unique marketing possibilities. We are able to actively engage with our readers and strengthen our role as a community leader.
NOLA Media Group is built on a sustainable business model that allows us to grow. This is our path forward:
- We will cover our communities with a large, dedicated staff that will use multimedia tools to deliver real-time news and compelling stories.
- We will be digitally focused but will remain committed to publishing newspapers on Sundays, Wednesdays and Fridays, in addition to special editions.
- We will remain dedicated to serious, investigative news coverage. We will not waver from our commitment to watchdog journalism.
- We will be the premier source for sports and entertainment coverage in South Louisiana.
- We will expand our coverage in Baton Rouge, opening an office in a prominent downtown location and positioning NOLA Media Group for greater regional and statewide impact.
- We will offer effective products for consumers and advertisers that will lead to growth in audience, consumer engagement, advertisers and market share.
- We will encourage dialogue with and among our readers.
- We will offer more than ad space to our clients. We will emphasize marketing solutions. That means our advertising clients can rely on us to provide expertise and a suite of options to navigate the ins and outs of print- and web-based advertising.
- We will invest in our employees. We will hire top talent, give our employees the training and tools they need to succeed, and compensate them competitively.
- We will enhance our role as a community leader and invest in expanding digital access to residents of the Greater New Orleans area. This is important for the future of our community and our business.
We are also continuing to invest in our New Orleans home base. By the end of this year, NOLA Media Group is scheduled to move into the top two floors of One Canal Place. The decision reinforces our commitment to the city and allows us to showcase our evolution into a multimedia company.
With a new downtown office and bureaus in surrounding communities and Baton Rouge, NOLA Media Group will continue to focus unsurpassed journalistic resources on our six-parish metro area — Orleans, Jefferson, St. Tammany, St. Bernard, St. John the Baptist and St. Charles — and beyond.
Like South Louisiana, The Times-Picayune has a rich history and an entrepreneurial spirit.
The two men who started The Picayune in 1837 gave it a name that bespoke its price — a picayune, the Spanish coin that was the equivalent of 6¼ cents.
In the early years of its existence, The Picayune adopted a pony express to deliver dispatches from the field. The newspaper was led by the first female publisher of a major metro daily in the 1870s, and also that century pioneered the then-novel advice column business.
The newspaper also evolved with the publishing industry. There were expansions, mergers and name changes. By the mid-1900’s, The Times-Picayune owned the New Orleans States and the New Orleans Item, and it merged the two before eventually combining the staffs of The Times-Picayune and The States-Item in 1980. The final edition of The States-Item marked an end to afternoon daily newspapers in New Orleans.
People’s reading habits changed, as did the profitability of publishing two daily newspapers, even if the inquisitive hunger for information did not.
In 1997, NOLA.com was launched, the first step to delivering news around the clock. The website and its affiliated apps allow us to reach consumers as never before: Our readers get news as it happens, our staff employs new technology, and our advertisers connect with audiences in innovative ways.
NOLA Media Group represents the latest step in our journey. The combined strength of The Times-Picayune and NOLA.com will serve our community as both move into the future.
Interested in joining our team, click here for current opportunities.
For more information on Advance Central Services Louisiana, click here