Audience

The Times-Picayune and NOLA.com are used by an engaged audience that supports its newspaper and is increasingly accessing news and information on the Internet. 

The Times-Picayune and NOLA.com’s following is desirable for advertisers – widespread but with an impressive reach to higher-end consumers.   Seventy-one percent of adults in the Greater New Orleans area read The Times-Picayune and that number is even higher for households with incomes above $50,000, homeowners, executives and those who are college educated 1.  The mean household income for NOLA.com users is more than $68,000, and more than 70 percent are college educated 2.

The newspaper is delivered across the six-parish metro area, and this year we announced the expansion of coverage in Baton Rouge.  The website reaches across our region and beyond, with more than 3.8 million unique users and 36 million page views each month 3.

  1. Scarborough April 2011 – March 2012 –
    2012- Jefferson, Orleans, St. Tammany, St. Charles, St. John the Baptist and St. Bernard Parishes
  2. The Media Audit: Oct – Nov 2011 Jefferson, Orleans, St. Tammany, St. Charles, St. John the Baptist and St. Bernard Parishes
  3. Omniture Site Catalyst, Sep ‘11 – Feb ’12