2018 Digital Marketing Trends: What’s Next for Video Marketing

The demand for video is higher than ever. In fact, 52% of marketing professionals across the globe feel that video is the type of content with the best ROI. With the younger demographic viewing video on a wider range of devices than ever before, 2018 will be an important year for brands to capitalize on video advertising to market
their products and services.

As we turn the page to 2018, we see livestreaming become even more dominant in the video landscape.
Live streaming is nothing new but has gained immense popularity in 2017. Anyone who uses live streaming can
show their followers what they’re doing in real time. Public figures often use live streaming to crowdsource
content and ideas from their fans.

As more and more social channels have begun to adopt this form of video as well as developers who have
begun to create apps solely dedicated to live streaming, we predict it to take off even more in 2018.

Where are people going to watch videos online? It’s no surprise that 45% of people watch more than an hour of
Facebook or YouTube videos a week. Companies must be using Facebook and YouTube for
video marketing, but other channels should be considered as well. In effort to increase usage and drive social
engagement, Snapchat and Twitter are also setting their sights on optimizing video content.

» There are about 1.65 billion Facebook users on Facebook alone who watch about 8 billion videos daily.

For brands to stand out among the fierce competition and build meaningful relationships with consumers in 2018,
they must learn to utilize video marketing across many channels to grab the attention of their target audiences.

Download our 2018 Trends eBook for more digital marketing tips.