SILVER SLIPPER CASINO
OBJECTIVE: Gain more players and increase their CRM through their loyalty card program.
RESULTS: The campaign was an overwhelming success and achieved the desired results long before the marketing efforts were scheduled to end.
SILVER SLIPPER WANTED TO GET MORE PLAYERS AND GROW ITS LOYALTY CARD PROGRAM. OUR UNIQUE EXPERTISE AND MEDIA OPTIONS GAVE THEIR CRM THE BOOST IT NEEDED.
OUR CAMPAIGN HIT THE JACKPOT.
A display campaign on NOLA.com and our extended reach network targeting gamblers in the New Orleans market as well as players who had played at competing casinos.
We also deployed a multi-channel campaign utilizing video on NOLA.com, paid social media advertising and a search engine marketing campaign.
Display Brand Exposure 2,000+ hours, .49% CTR and 519 verified walk-ins.
Video Exposure: Over 13,550 video views
Social Media Advertising: 2,778 Post Engagements 99 Page Likes
Silver Slipper Casino Hotel partnered with NOLA Media Group about two years ago when we fully opened our 129-room beachside hotel in September 2015. Prior to that, Silver Slipper did not have ANY digital marketing presence. Over the last two years, our online presence has become one of our greatest assets to our business. Our NOLA.com accounts representatives made sure that we covered our bases and we could immediately see the growth in website hits and even the number of phone calls we receive. Working with the NOLA.com team to optimize our website was one of the best decisions we made. While our website was full of content and was visually engaging, it was not optimized for search engines to find our information. Because we have seen the benefit of working with NOLA.com to boost our digital presence, we’ve expanded our campaigns to different regions and have added other strategies that will continue to build our place online. We look forward to new technologies that become available to us and we are so pleased to be able to work with some of the best in the industry.
VICTORIA LANGLINAIS – ADVERTISING & PUBLICITY MANAGER, SILVER SLIPPER CASINO
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