THE UNIVERSITY OF DENVER2018-10-24T18:37:19+00:00

Project Description

THE UNIVERSITY
OF DENVER

ANALYTIC RESEARCH. WEBSITE. DISPLAY. SOCIAL. VIDEO. CONTENT.

CLIENT:

THE UNIVERSITY OF DENVER

OBJECTIVE: GROW ENGAGEMENT WITH ALUMNI – ESPECIALLY THOSE WHO NO LONGER CONNECT WITH THE UNIVERSITY

RESULT: 10% OVERALL INCREASE IN ALUMNI ENGAGEMENT.

The University of Denver came to us with a tall task: re-connect with alumni who haven’t engaged with the university in more than two years. We knew something special was needed to make that happen. So we created this…

Pioneers Build the World is a data-driven experience that visualizes where Denver alumni are across the United States based on degree, year graduated or program studied.

VISIT EXPERIENCE

The website is a uniquely engaging experience but we also had to get alumni to the experience. To do that, we developed creative that was crisp and visually appealing.

EMAIL

DISPLAY

VIDEO

RESULTS

UNIQUE WEBSITE VISITORS: 16,376
YOUTUBE VIDEO VIEWS: 34,576
FACEBOOK VIDEO VIEWS: 28,921
SOCIAL SHARES: 87
INTERACTIVE SURVEY PARTICIPANTS: 990
HAPPY CLIENTS: 1

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