SEM UNWRAPPED | NOLA MEDIA GROUP | ADVERTISING SERVICES2018-10-15T18:13:05+00:00

WHAT IS SEARCH
ENGINE MARKETING?

GOOGLE ADS? PAY-PER-CLICK? PAID SEARCH?
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These are a few terms you have probably heard that are synonymous with SEM. When we are looking for information about pretty much anything, we instinctively turn to our search engine of choice (for 1.2 billion people, that search engine is Google). SEM refers to paid ads placed on search engine results pages (SERP) with fixed positioning to grab the attention of the searcher. Why should it be a part of your digital marketing strategy? According to Dragonfly Marketing, SEM campaigns have seen an ROI up to 5x greater than other online advertising channels.

Download our new free ebook SEM Unwrapped to learn best practices when it comes to increasing conversions through search engines.

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82% of smartphone users use a search engine when looking for a local business
72% of consumers who performed a local search visited a store within 5 miles
93% of online experiences begin with a search engine

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