By 2020, we could see 5 generations working side by side. Who are these generations and how old are they?
There’s a lot to be said about Gen Z. Here are some starter insights gathered from our own survey:
- They are extremely cost-conscious. Their number one influence to buy is price for everything from vacation, college, auto purchases and brand selection.
- Career path? They are really into healthcare with 22% planning their careers there. Marketing and Business (21%) are the second followed by Engineering (11%) and Law (7%)
- They value work/life balance over everything else in a job (32%). Stability is second (18%) followed by fulfilling work (13%)
- They are most reached by social media (35%) and email (28%)
COMING SOON: Marketing to Gen Z Whitepaper
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