Who is Gen Z? An introduction to the first digital-native generation

By 2020, we could see 5 generations working side by side. Who are these generations and how old are they?

 

There’s a lot to be said about Gen Z. Here are some starter insights gathered from our own survey:

  • They are extremely cost-conscious. Their number one influence to buy is price for everything from vacation, college, auto purchases and brand selection.
  • Career path? They are really into healthcare with 22% planning their careers there.  Marketing and Business (21%) are the second followed by Engineering (11%) and Law (7%)
  • They value work/life balance over everything else in a job (32%).  Stability is second (18%) followed by fulfilling work (13%)
  • They are most reached by social media (35%) and email (28%)

 

COMING SOON: Marketing to Gen Z Whitepaper

Put your email in the popup window to be the one of the first to receive it in your inbox.

Clicked out of the pop up window? No worries! You can just refresh the page or contact us if you’d rather.